Recruitment Storytelling: Secrets Every Hiring Manager Must Know | Denise Chaffin

Hiring is not only about filling roles. It is about telling the right story to the right candidate at the right time. Please visit our website to get more information: https://swangroup.net/ 

In this episode, I sit down with Denise Chaffin, founder of Top Source Talent, to break down what separates average recruiters from top performers. With decades of experience, she shares how recruiting has changed and what still works today.

We talk about how storytelling helps attract better candidates, why candidate experience matters more than ever, and what companies often get wrong in hiring. Denise also explains the real challenges behind negotiation, retention, and building strong hiring strategies.

You will learn:

• What makes a great recruiter
• How to improve your hiring process
• Why storytelling is key in recruitment
• How to attract and retain top talent

If you want to improve your recruitment strategy and hire smarter, this conversation will give you practical insights you can apply right away.

Links from this episode:

✅ Get to know more about Steven Swan: https://www.linkedin.com/in/swangroup 

✅ Get to know more about Denise Chaffin: https://www.linkedin.com/in/denisechaffin 

✅ Check out Denise’s podcast: https://topsourcetalentllc.com/podcast 

==== Time Stamps ====

00:00 – Introduction

01:09 – Denise’s unexpected entry into recruiting

08:02 – What makes a great recruiter

12:45 – Traits of strong external recruiting partners

23:26 – The recruiter’s process and storytelling approach

27:04 – Why negotiation is the hardest part

30:51 – Retention, salary, and company culture

35:45 – Hiring older talent and breaking age bias

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Stay Connected With Us.

LinkedIn: https://www.linkedin.com/company/the-swan-group/ 

Website:  https://swangroup.net/   

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