Episode 45

AI in Pharma Marketing with Nataliya Andreychuk | Pharma Content Strategy

In this episode, we talk about how AI is changing pharma marketing and communication. Nataliya Andreychuk, CEO of Viseven, explains how teams use AI to create content that follows rules and connects with doctors and patients. Please visit our website to get more information: https://swangroup.net/

We cover how marketing in pharma is moving from product-focused to useful and relevant messages. Nataliya discusses personalization at scale and how digital tools help make content faster and more accurate.

You will hear why data, CRM, and social listening help shape content strategy and how AI helps reduce time for localization and regulatory checks. The episode explains how communication between medical teams and commercial teams is becoming closer with smarter tools. This talk shows how relevant content makes it easier for healthcare professionals and patients to find answers and improve engagement.

Specifically, this episode highlights the following themes:

How pharma marketing teams are using AI to create more relevant, compliant content
Why personalization is no longer a manual task and what that means for the future
The importance of emotional relevance and localized messaging in patient communication

Links from this episode:

Get to know more about Steven Swan: https://www.linkedin.com/in/swangroup
Get to know more about Nataliya Andreychuk: https://www.linkedin.com/in/andreychuk
Learn more about Viseven: https://viseven.com/
Nataliya’s Music Pick: https://www.youtube.com/watch?v=Vh9sBLXBZII

==== Time Stamps ====

00:00 – Introduction

01:25 – Nataliya’s background and path to founding Viseven

05:41 – The evolution of pharma communication

08:09 – Why patients need better answers

10:45 – AI and the rise of the “bionic employee.”

13:55 – What AI changes in pharma content creation

15:05 – How data, CRM, and social listening feed content strategy

20:49 – Designing content that triggers emotion

26:04 – Personalization: realistic or overwhelming?

34:16 – Localization and entering new markets faster

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